From May 3 to June 8, BHV Rivoli, the iconic Parisian department store, transforms into a temple of linen for Les Grands Gestes du Lin, an event organized by the European Flax and Hemp Alliance. For over a month, the store will be entirely adorned with this natural fiber, launching an innovative campaign highlighting its numerous benefits.
A Remarkable Fiber in the Heart of Paris
Linen, a flagship material of the European textile industry and a symbol of sustainability, is celebrated through an immersive and elegant scenography. Visitors will discover the many applications of this iconic fiber: clothing, accessories, home textiles, and design innovations. BHV Rivoli becomes the stage for a unique celebration of this noble material, with redesigned displays and spaces showcasing its beauty and potential.
An Ode to Responsible Fashion
Beyond aesthetics, this event delivers a strong message: promoting more responsible fashion. Linen, primarily cultivated in France, stands out for its low environmental impact—requiring no irrigation and minimal chemical inputs—while offering exceptional qualities: lightness, durability, and comfort. Through workshops, demonstrations, and discussions, Les Grands Gestes du Lin raises awareness about the importance of mindful consumption while highlighting European artisanal expertise.
An Unmissable Event
Fashion, design, ecology… This event brings together everything to captivate lovers of creativity and sustainable innovation. Until June 8, BHV Rivoli invites you to dive into the world of linen and discover how this exceptional fiber blends tradition with modernity.
A must-see event to celebrate sustainable elegance in the heart of Paris.