Celebrating creativity and innovation in the world of fashion
Discovering new talent
Thebe Magugu
Thebe Magugu is a South African fashion designer, hailed for his ability to fuse African cultural heritage with a contemporary aesthetic. A graduate of the renowned Vaal University of Technology, Thebe launched his label in 2015 and quickly gained international attention for his innovative designs.
Thebe’s fashion is characterized by bold silhouettes, dynamic patterns and an inventive use of textiles. Each collection tells a story, drawing inspiration from her culture, childhood and historical accounts. In addition to his keen sense of design, Thebe is also committed to sustainable practices, seeking to promote ethical fashion.
Awarded the LVMH Prize for Young Fashion Designer in 2019, Thebe Magugu continues to inspire and redefine African fashion, while placing storytelling and identity at the heart of his work.
Elie Kuame
Elie Kuame is a fashion designer from Côte d’Ivoire who stands out for his creativity and acute sense of style. Trained in Paris, he combines his African cultural heritage with modern techniques to create unique collections.
His brand is renowned for its elegant silhouettes and bold designs, often incorporating traditional African fabrics. Elie emphasizes craftsmanship and sustainability, seeking to promote ethical fashion while celebrating the richness of Ivorian culture.
With high-profile shows and a growing presence on the international scene, Elie Kuame is considered an innovator in the African fashion landscape, attracting the attention of fashionistas and media worldwide.
Laduma Ngxokolo
Laduma Ngxokolo is a South African designer famous for his Maxhosa brand. He is known for his designs that draw inspiration from Xhosa cultural traditions, particularly through the use of geometric patterns and bright colors.
Laduma founded Maxhosa in 2013, and his brand stands out for its knitted sweaters and garments that celebrate African heritage while being part of a modern context. Her creations have been showcased at various international fashion events, attracting attention for their handcrafted quality and unique aesthetic.
In addition to her work as a designer, Laduma is also committed to promoting local craftsmanship and supporting South African artisans. Maxhosa has become a symbol of cultural pride and innovation in African fashion, positioning Laduma as an industry icon.
Tribute to the Icons
Maki Oh (Amaka Osakwe)
“Beauty lies in the diversity of our histories and cultures.”
Nigerian culture, handcrafted textiles and contemporary art. She uses traditional motifs and techniques for modern, feminine designs.
Kenneth Ize
“Fashion is a way of connecting generations across time.”
African textiles, craftsmanship and contemporary design. He rethinks traditional fabric into contemporary, unisex pieces.
Zizi Cardow
“I want every woman to feel beautiful and confident in my creations.”
African culture, modern silhouettes and feminine elegance. She seeks to celebrate the beauty and strength of women through her creations.
Thebe Magugu
“Fashion is a platform to address important issues and provoke discussion.”
South African history, personal narratives, and modern design. He uses fashion as a means of social and cultural expression
Andrea Iyamah (Dami Osunfolarin)
“I draw inspiration from the beauty of nature and culture for every piece I create.”
Nature, vibrant colors and feminine silhouettes. Her pieces evoke natural beauty and African culture through bold, colorful designs.
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